They didn't check the authenticity of their influencers or whether they had audience credibility. Register fake profiles and pages containing the original brand name. Sommer Ray tops that list. You have thousands of followers, but little engagement. In short, an influencer has to influence people, have their respect and encourage them to take action. Advertise their fake products through social media ads, luring you to their illicit websites with flash sales for items that turn out to be fakes. Instead of having fun, you risk infecting your device with computer viruses, since most of the cracks are poorly disguised malware. Offer for sale counterfeit products through their accounts, pages or in groups. Genuine accounts tend to have similar patterns when it comes to numbers of followers, people followed, and levels of engagement. Are they likely to make an engaging, dedicated follower?
- How to Spot Fake Instagram Followers [Free Instagram Audit Tool]
How to Spot Fake Instagram Followers [Free Instagram Audit Tool]
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This makes your investigation harder, as you can't see their details. AQS in this widget is approximate, please see full report for an accurate value.
So, they try to take a shortcut to their success and pay to buy followers. Similarly, you should consider a lack of a profile picture to be a red flag, particularly in a visual medium like Instagram. However, that is not how social media works. There are unscrupulous people online who like the reputation and perks of being considered an influencer, without doing the work needed to reach that status.
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These are frequently just images picked up from stock photo sites.
AQS in this widget is approximate, please see full report for an accurate value. Likewise, some accounts leave irrelevant spam comments, obviously trying to sell something.
One reason for firms losing money was because they picked poor influencers. You have thousands of followers, but little engagement.
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But what makes a fake follower?
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Unscrupulous people boost their follower numbers by buying followers. Moreover, some companies have had their campaigns come unstuck because of these pseudo-influencers. In other cases they are more sinister, encouraging you to leave contact information, so they steal your identity.