Log in or go back to the homepage. The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym. OkCupid wants singles to know that its users are DTF, but not in the way you might think. Brian Schimpf Motion Graphics: We are glad you are enjoying Advertising Age. The CTA did not immediately respond to a request for comment. Adobe on its future as rival Salesforce invades its turf By George P. Or as Wiktionary defines it"willing to engage in casual sex without necessarily seeking that in particular. Video TrumpBaby takes flight — and proves the brand-building case for crowdfunding.
- Let’s flip the script on DTF – The OkCupid Blog
- OkCupid DTF — Kelly C. Cooper
- Not everybody in Chicago is down with OKCupid's new DTF ad campaign Bleader
Let’s flip the script on DTF – The OkCupid Blog
OkCupid is DTF, but not like that. The dating site rethinks that blunt old acronym, originally meaning “down to fuck,” by making it the centerpiece.
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent “DTF” campaign seems to. Check out 15 provocative images, from artists Maurizio Cattelan and Pierpaolo Ferrari, that redefine DTF.
Last week, we announced our campaign to redefine DTF. Developed by Wieden + Kennedy (the powerhouse agency behind campaigns for the likes of Nike and Spotify), our DTF campaign.
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OkCupid DTF — Kelly C. Cooper
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Leigh Ann Dykes Studio: The insight behind the campaign is that DTF is "a phrase that needs to be reclaimed," Hobley says. The CTA, which runs the city's 'L' trains and busses, has refused to run an ad campaign by OKCupid that has some fun with the phrase, which stands for down to, well … you know.
Every time I saw one, it would. While once the go-to for young daters, OkCupid was losing ground with the rise of apps like Tinder, and in danger of being relegated to “the dating app I used to.
Online dating site OkCupid is trying to reclaim the acronym, which typically stands for “Down To Fuck.” Perhaps, the ads suggest, DTF could.
Image from OkCupid campaign. Patrick ODonoghue Business Affairs: Gabriele Trezzi Makeup Stylist: Slefo - 2 days ago 0.
Not everybody in Chicago is down with OKCupid's new DTF ad campaign Bleader
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Patrick ODonoghue Business Affairs: The CTA, which runs the city's 'L' trains and busses, has refused to run an ad campaign by OKCupid that has some fun with the phrase, which stands for down to, well … you know.
The CTA did not immediately respond to a request for comment.
Video: Okcupid dtf Beauty In Craft Episode 1 - DTF (Wieden+Kennedy & OkCupid)
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